About Align and Acquire

Built for trades.
Focused on results.

We don't work with everyone. We work with trade businesses — HVAC, landscaping, plumbing, detailing — and we do it at a level that a generalist agency never could.

Trades we serve
HVAC
Landscaping
Plumbing
Car Detailing
General Contracting
Our promise

No account managers. No outsourced support. When you work with Align and Acquire, you have direct access to the team that runs your system.

Who we are

One system. One team.
Built for your industry.

Align and Acquire is a growth operations company built specifically for trade businesses. We build and manage the systems that capture leads, convert website visitors, run Google Ads, and re-engage past customers — so you can stay focused on the work that actually pays.

We're not a large agency, and we don't want to be. The businesses we work with get direct access to the people building and managing their system, same-day responses when something needs attention, and a team that understands the trade industry because that's all we work in.

Everything we build is designed to work together. MissedCall AI, the website, the ads, the outreach campaigns — they're not separate tools from separate vendors. They're one system, built by one team, with one goal: helping your business grow consistently, not in bursts.

We keep our client roster focused. That's a deliberate choice. It means everyone we work with gets real attention — not a ticket number, not a monthly report generated by software, not a call with someone who just picked up your file that morning. When you have a question about your system, you're talking to the person who built it.

What clients say

Results speak
louder than claims.

Jacob with Master Gardener LLC owner

"My days are a lot simpler. Before this, probably 60 or 70 percent of my calls were spam. Now those get blocked and when I do pick up I know it's a real customer. The ones I miss, the AI texts them back right away so I'm not losing work while I'm out on a job. The website they built is way better than what I had before too. More modern, and it actually comes up on Google now."

MissedCall AISpam Call ScreeningCustom Website
Master Gardener LLC
Lawn Care & Landscaping · West Michigan

More client stories coming soon

The founder

When you call,
you reach the person
who built your system.

Jacob Holtzer, Founder of Align and Acquire

"I built this whole thing myself. When you call, you're getting me on the phone. No support team, no one who just pulled up your account. I know how every part of it works because I'm the one who built it."

Jacob Holtzer
Jacob Holtzer
Founder, Align and Acquire

I started Align and Acquire because trade businesses kept getting sold tools by people who had no idea how those businesses actually worked. Most of that software was built for offices, not job sites. I wanted to build something that actually made sense for the people using it.

Everything you're running on, I built. The missed-call AI, the website, the ads setup, the dashboard. It's all mine and I manage all of it. There's no team behind the scenes, no contractors, nothing outsourced. When something needs to be fixed or changed, it gets done the same day.

When you call, I pick up. If you want to add a service or something isn't working right, you're talking to the person who's actually going to do it. That's just how it works here.

Ready to work with
a team that answers?

Book a free call. No pitch deck. No pressure. Just an honest conversation about what your business needs and whether we're the right fit.

Book a free call